Concentration Description- Management

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INTERNATIONAL BUSINESS

 
In a highly globalized world, International business is the order of the day. This concentration is for students who want to understand the ramifications of doing business globally. Primarily, this concentration provides a thorough understanding of the cultural, political-legal, and economic environments where international business can operate successfully. It also discusses basic international trade theories of effective global trading, such as exporting and importing. It can likewise equip students with knowledge and selecting host countries, and others. Moreover, those who aspire for foreign or expatriate assignments with multinational companies are equipped to live and work successfully in other countries as this concentration also includes global human resource management. Students will also appreciate other functional topics like global marketing and supply chain management and global financial management. Being a Christian university, students of international business will find integrative topics on multinational corporate ethics and social responsibility worthwhile. 
 
GLOBAL AND CORPORATE FINANCE

In today's business world, the key objective of corporate finance is made more challenging by the unrelenting waves of globalization. More and more corporations are now receiving and making payments around the world, managing their foreign exchange operations on a daily basis, and moving funds between domestic and international accounts routinely. Students will learn to create value through liquidity, flexibility, compliance with laws of the land, and regulatory support. They will learn the best practices of 1) designing, implementing, and monitoring financial policies, 2) planning and executing the financing program, 3) managing cash resources, and 4) interfacing with the financial community and investors. They will also learn the latest technologies for global and corporate finance.
 
URBAN ECONOMICS
 
The real estate industry has developed significantly over the past 20 years, through profound changes in all aspects of the industry, including development, construction, financing, and ownership. Consequently real estate has become more liquid, more public, and more global. Students will learn how these changes can produce financial innovations, offer new opportunities, and pose new market challenges. Besides learning the important tools and perspectives of the traditional disciplines (such as development, construction, and finance), students will also learn how to use new techniques that every successful real estate practitioner would utilize, such as new forms of real estate investment (most notably Real Estate Investment Trusts), securitization of less liquid securities (such as mortgages), and globalization of real estate markets.
 
MARKETING ECONOMICS
 
Corporations are operating in an increasingly dynamic marketplace--competition, consumers, technology, and market forces redefine industries every day. Staying competitive means continuously adjusting and adapting the customer approach to meet changing needs and expectations. Students will learn the practical application of marketing strategies and techniques, the management of a firm's marketing resources and activities, and the integration of all major components of marketing strategy. They will also learn how to influence the level, timing, and composition of customer demand in a manner that will achieve the company's objectives, namely, to enhance their company's profitability and marketplace position.
 
 RETAIL ECONOMICS
 
Retail is a huge industry, and one that we all have a part in (since it is the sale of products to individual consumers as opposed to businesses). Students will learn how to promote consumer choice and economic freedom through operational excellence in a dramatically changing retail landscape, which was previously dominated by small, local mom-and-pop stores, shopping malls, and traditional department stores but now is being dominated by mass merchandisers, discount clubs, "category killers", and specialty and online retailers. Students will also learn that retail is more than salespeople and clerks-- retail involves making strategic decisions, performing merchandise management (such as deciding what goods will be sold, getting these goods to the right place at the right time, marketing at the retail stores), and managing the operations, finances, and administration of retail companies.
 
HUMAN RESOURCE MANAGEMENT
 
The focus of Human Resource Management today is shifting to corporate performance. HR functions are now undergoing a major transformation driven by changing business and organizational needs. Students in this area of concentration must therefore increase their knowledge of business essentials. They will learn how HR contributes to the core components of the business plan in a dynamic business environment. Students will also learn how HR specialists must be an effective partner across all functional areas within the organization, think more strategically, and better know the core business issues in order to recruit the relevant brainpower and to retain and develop this brainpower for the growth of their companies.
 
HEALTH SCIENCE MANAGEMENT
 
Today, the leader of a health care organization (HCO) is no longer just someone who has the ability to treat patients. HCO executives must now adopt managerial roles in their organizations. Hence students will learn how to balance financial responsibilities, competitive pressure, and human resource needs in order to streamline the health delivery system. Students will be equipped with both practical and theoretical skills for the development of competence in professional management and administration of healthcare agencies, in order to contribute effectively to the delivery of quality healthcare services in the future.
 
ECONOMICS AND MANAGEMENT
 
It is said, "Economics is everywhere". Top corporate executives and policy makers must possess a thorough working knowledge of how economics shapes their businesses--from an economic crisis (e.g., dot com bubble burst, 1997 financial crisis) to an interest rate change. Students will learn both the broad economic skills and the intricate details behind specific economic contexts. Students will also learn how different regulatory frameworks determine the way a company conducts business, how to make economic forecasts based on thorough analysis of the economic climate, and how to make decisions based on sound economic principles and effective economic methodologies/techniques that provide the right solutions for business problems relating to costs, prices, revenues, profits, and competitive strategies.
 
BUSINESS ENTREPRENEURSHIP
 
This area of concentration is intended for students contemplating going into business for independently, joining an entrepreneurial venture, or working for an entrepreneur support organization such as a commercial bank or venture capital firm. The focus of this area is the ever-increasing role of entrepreneurial activities, both individual and corporate, in the modern economy. Students will learn about the many building blocks of entrepreneurship, such as developing entrepreneurial strategy, networking, team-playing, venture capital investment, managing startup companies, managing growth, and realizing value. Study of successful enterprises in the life sciences, medical technology, software, information technology, advanced materials, and new energy fields, to gain a deeper industry or functional perspective for later business creation opportunities.