Master of Management
Course Description
 

Managerial Decision Making for Business (2 credits)

This Course Help student recognize and understand the principles of quantitative analysis, which can be applied in management decision making, and be able to adopt quantitative concepts in problem solving.

 

Managerial Economics (2 credits)

To enhance the knowledge and ability to apply economic theories in analyzing business problems that are encountered by companies, as well as the decision making and formulating business policies that are effective and efficient. This course covers topics such as demand concepts, production and marginal analysis, the profit optimization, elasticity and economics of scale, market structures, price determination, five competitive powers, the relation in cost profit-volume, and static comparative analysis.

 

International Management (2 credits)

In order to possess the ability to manage strategies in international areas with a global view and excellent instruments of competitive power for global business, This course covers topics such as Principles of International Business, Global Environmental Analysis, International Business Theory, Technology and Innovation, Global Strategic Formulation, International Strategic Alliances and International Business Ethics.

 

Managing People (2 credits)

This course discusses the processes required to make most effective use of your organization’s human resources. Among the topics covered in this course are leadership, motivation, delegation, coaching, mentoring, communicating dealing with conflict, and negotiating. The course also discusses such pragmatic issues as hiring, firing and layoffs, team building, and personnel morale.

 

Marketing Management (2 credits)

To help students understand the kind of marketing functions and marketing institutions; able to undertake various marketing analysis; and competent to determine business policies that are associated with company marketing systems

 

Financial Management (2 credits)

This subject examines the role of finance in supporting the functional areas of a firm. Students will learn how to create value through financial decisions and how to use analytical tools such as capital budgeting, discounted cash flow, option pricing, stock and bond valuation, risk and return analysis, etc., to support financial decision making.

 

Consumer and Organization Behavior (3 credits)

Current theories and research of buyer behavior from marketing, psychology, sociology, cultural anthropology, and economics are analyzed with special attention to their application in managerial decision-making. Specific theories of buyer learning, attitude development, perception, group interactions and decision-making, organizational dynamics, personality and culture are used to explain and predict customer response to market offerings.

 

Product Development and Brand Management (3 credits)

This course is designed to provide students with the opportunity to develop an in-depth understanding of the job of the “typical" product manager/brand manager in marketing consumer and business-to-business goods and services. This course focuses on the major activities common to this position: analyzing market information, developing a product strategy, and programming and implementing the strategy. To better understand these activities, we will examine them from theoretical, methodological, strategic, and practical perspectives.

 

Relationship Marketing and Data Mining (3 credits)

This course discusses the scope of interactive marketing strategies and programs and introduces business models that are suited for this purpose. It covers the concept of customer lifetime value and its linkage to various customer relationship forms including customer, partner, stakeholder, and employee relationship marketing. Cross-marketing strategies for maximizing customer lifetime value are emphasized. Brand development and brand equity management are also explored from a relationship marketing perspective. Integrated marketing communications and interactive marketing tools including digital marketing are discussed.

 

 Integrated Marketing Communication, Planning and Controlling (3 credits)

Exploration of the critical factors needed for effective marketing communications through market segmentation, targeting, marketing research, promotional strategies and benchmarking. Elements will be explored through individual and team activities. This course will cover the marketing communications mix of advertising, personal selling and public relations. The central focus of the course will be exploring this mix through the strategies, functions, activities and relationships between and within brand marketers and advertising agencies.

 

 Strategic Environment and Marketing (3 credits)

This course covers the design of marketing strategy and its implementation in marketing plans. As organizations have become more customer oriented, marketing strategy and planning has developed into a critical managerial activity. New research findings and much improved practice have developed in recent years as a result. This course objective is to provide a solid analytical framework within which you will learn to develop your strategic thinking, to create a sophisticated awareness of the cutting edge developments in the field, and to provide the experience of applying these concepts in the context of case studies. More specifically, you will be introduced to the elements of marketing analysis that are at the core of making strategic marketing decisions: customer analysis, competitor analysis, and company analysis.

 

 Current Issues in Marketing (Digital Marketing Strategy) (3 credits)

An exploration and evaluation of the potential for digital technology, especially the Internet, to enhance the marketing of goods and services. Emphasis is on strategies and tactics for creating, retaining, and enhancing customer relationships via the World-Wide-Web, and on integrating the digital environment into other elements of the marketing mix. Business models for cyberspace are compared and contrasted with those for physical space.

 

 Research and Intelligence Marketing (3 credits)

This course discusses the collection and use of information on customers and their needs for designing marketing programs. The course develops skills in obtaining and using customer input for product design, communications, pricing, distribution, and customer service decisions. Some of the topics covered include: research design; use of secondary information sources; decision support systems; sampling techniques; questionnaire design; scaling and measurement; and multivariate data analysis procedures.

 

Digital and Media Environment (3 credits)

The new digital environment is revolutionizing the traditional industry. New business models emerging in the world of content, information, leisure and need to be measured and analyzed. The student seeks to understand the strategies followed by companies from various sectors in their development online and reviewing the development of marketing through the network, with its commercial implications, promotion, and new ad formats.

 

 Portfolio Management (3 credits)

Develops modern portfolio theory and applies it to pricing both individual assets and portfolios of assets. Topics include capital asset pricing model, arbitrage pricing theory, options, futures, bonds, portfolio performance measurement, and issues of market efficiency.

 

 Financial Institution and Capital market (3 credits)

The course provides students with an understanding of financial institutions, their products and their management. Existing financial institutions reflect the effect of evolution to meet the needs of the clientele they serve and the market and regulatory conditions. Understanding what they are and why they exist is an objective of the course. Topics include central bank, commercial banks, insurance, leasing, financing companies, investment bank, interest rate risk, capital markets and products (stocks and bonds), money markets and instruments of money market, futures and other derivative products.

 

 International Finance (3 credits)

The course develops specific concepts, policies, and techniques for the financial management of the multinational firm. Topics include operation of the foreign exchange markets, foreign exchange risk management, sources and instruments of international financing, foreign direct investment and the management of political risk, multinational capital budgeting, and financing control systems for the multinational firm.

 

 Strategic Financial Management (3 credits)

This class is designed to develop students understanding of Financial Management themes. It covers a series of topics on investment decisions and their financial implications as investment and corporate finance decisions interrelate and cannot be separated. It will provide students with a broad knowledge to appraise, from a both domestic and international perspective, financial management strategies and risk limitation techniques in making commercial value added decisions.

 

Wealth Management and Behavioral Finance (3 credits)

Finance and the financial industry touch every person’s professional and personal life in a profound way. Look at the financial industry and practice within the context of behavioral theory to understand the psychological aspect and reactions of individuals to financial markets and economic conditions. More than three decades of academic research on how human behavior and psychology affect financial decisions (and thus markets) is beginning to enter the public domain. Learn how this new approach either supports or refutes conventional wisdom.

 

Current Issues in Finance (3 credits)

The course aims to expand students' understanding of contemporary research in financial economics, and also the expectations, duties and responsibilities of a faculty member/researcher in finance. Financial research will be primarily examined by review and evaluation of recently published articles in various areas within financial economics. The main goal is to enhance students' ability to critically examine, evaluate, report and critique scholarly papers as an active member in our profession.

 

Derivatives and Risk Management (3 credits)

The objective of this course is to introduce corporate financial risks, how to measure, value, and manage corporate risks and risks of investing in financial products. Also introduces the students to hedging mechanisms including the use of derivatives.

 

Financial Research (3 credits)

This course introduces students to the econometrics of economic models common in finance. Financial markets spur advances in econometrics. In turn, econometric models generate growth industry in sophisticated statistical modeling of prices, return, and structures of financial instruments. The finance theory needed in the course is communicated in describing the econometric method used.

 

Domestic and International Retail Operation (3 credits)

Sales training practices of international and domestic retailers are contrasted in the context of the internationalizing retail environment. This course identifies significant differences between domestic and international retailers with respect to the use of various sales training techniques, particularly: the formality of training practices, the implementation of sales training, and follow-up to sales training. Additionally, sales techniques and ethical values regarding sales practices were also significantly different.

 

Product Development and Brand Management (3 credits)

This course is designed to provide students with the opportunity to develop an in-depth understanding of the job of the “typical" product manager/brand manager in marketing consumer and business-to-business goods and services. This course focuses on the major activities common to this position: analyzing market information, developing a product strategy, and programming and implementing the strategy. To better understand these activities, we will examine them from theoretical, methodological, strategic, and practical perspectives.

 

Consumer and Organization Behavior (3 credits)

Current theories and research of buyer behavior from marketing, psychology, sociology, cultural anthropology, and economics are analyzed with special attention to their application in managerial decision-making. Specific theories of buyer learning, attitude development, perception, group interactions and decision-making, organizational dynamics, personality and culture are used to explain and predict customer response to market offerings.

 

Contemporary Visual, Merchandising and Buying (3 credits)

The trusted visual merchandising resource for students and professionals alike, this course introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this course adds a new topic on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design.

 

Logistic and Supply Chain Management (3 credits)

This course acquaints students with the fundamental overview, concepts and practice of supply chain and logistics management. It promotes understanding of change to achieve the aim of organizations. This study equips students with the knowledge and understanding of supply chain and logistics processes, as well as developing the intellectual and discipline skills of supply chain management.

 

Current Issues in Retail (3 credits)

The technology revolution has provided retailers with tremendous opportunities for increasing the efficiency and effectiveness of doing business. The class will introduce the student to the many ways in which basic retailing functions can be enhanced through effective use of information technology and the Internet. The course will explore electronic commerce from a theoretical and applied perspective. The area of emphasis will be retailing on the Internet. The course is also analyze trends in retail management, explain how customer demographics can influence trends in retail, and examines legal and ethical issues in retail management.

 

Risk Management in Retail (3 credits)

This course provides understanding of risk management; how to analyze, model and evaluate risks in retail business; and how the strategic importance of risk management can maximize business performance. Includes overview for operational and market risk, identifies the challenges and risks of branding and promotion; describes the trends of retail industry in Indonesia; and describe the industrial risks of retail business. Also presents cases and best practice of risk management in retail industry.

 

Research in Retail (3 credits)

Research in social study enables students to understand both organizational and consumer behavior, and research in retail study. This course consists of two parts; the first focuses on the research concepts, latest trends, and understanding of qualitative research (case study, in-depth interview, grounded research, focus group discussion) in retail. The second focuses on the understanding and application of statistic technique that is related to the research(compare means, factor analysis, conjoint analysis, Structural Equation Modeling, general Linear Model, regression analysis, and logistic regression analysis), and also on how to construct a research questionnaire. It includes instruction in statistical software, such as SPSS, LISREL, and Statistica. It is compulsory for students to write and present their research proposal in retail study, which will become the basis of their thesis project.

 

Planning, strategy and Compensation System (3 credits)

This course examines plan and strategies to design, implementation, maintenance, communication and evolution of compensation process, which help organization to improve performance and achieve their objective.

 

Analysis Organization (3 credits)

This course introduces students to issues and challenges in the field of organizational analysis and theory. Students will learn how to analyze an organization and its environment using variety tools including academic literature from such fields as organization theory, economic sociology, and system dynamics.

 

Change Management, Conflict Resolution and Negotiation (3 credits)

This study is an analysis of the nature of management change, conflict, exploration of the sources of conflict and the methods to resolve conflict with an emphasis on collaborate problem solving and mediation. The perspective of psychology, sociology, anthropology, and political science will be used to explore how to improve social relations at all levels of interaction: interpersonal, intergroup, and international. The course will have students to gain skills to understand and analyze conflict in order to shape more effective and productive responses to it, learn concept and skills to resolve conflicts successfully, and learn feedback to improve performance and understanding.

 

Strategy Learning and Talent Management (3 credits)

One of the most important assets of an organization is its talent—its human capital. However, in general, there is little planning or strategy applied to the creation and management of this huge asset. This course empowers the student with knowledge to create and work effectively within a talent management and planning process. It explores recruiting strategies within a human capital development context and focuses on building specific skills in position planning, talent selection, placement, and retention.

 

Current Issues in Human Resources Management: (3 credits)

  •  Building Human Capital Through Training and Development

    Training and development provides an organization’s workforce with the tools it needs to contribute to an organization’s success. Student explore the processes of conducting a needs assessment and developing a training proposal that builds the business case for a training intervention for both individuals and groups that creates the basis for an annual training and development plan. Integrating adult and workplace learning theory into the development of training solutions, they study ways to design, implement, and evaluate the effectiveness of a training solution.
  • Human Resource Metrics
    Understanding the specific value of the human resource capital of an organization is critical. Metrics for human resource management and organizational improvement provide the tools both for measuring human capital value and for overseeing, and managing an organization’s human resources that contribute to the organizational capacity for growth. This course will explore human resource metrics as tools for both organizational and individual performance improvement, and will also establish a foundation for the effective deployment of performance metrics as part of the recruitment, training and development, and retention of human resources. Knowing which metrics should be employed and how to manage the results is pivotal for the HR manager. This course will provide the Student with the tools and knowledge to make informed decisions to create, apply, interpret and manage results of appropriate HR and organizational metrics as an HR professional.

 

Team Work and Organization Effective (3 credits)

The objective of this course are to introduce the critical steps team leaders and members must make to foster excellence in task performing teams, to help students diagnose and analyze team strengths and weakness, and to build essential skills in creating and maintaining the conditions that promote team effectiveness.

 

Entrepreneurial Leadership and Decision Making (3 credits)

This course will introduce students the common mistakes of managerial decision, contrasting how managers do make decisions with how they should make decisions. Student will learn how rational decision making process will be made to gain effective decisions. Theoretical models and its application with empirical case studies will be delivered. (3 credits)

 

Research in Human Resources Management (3 credits)

To provide a greater balance between primary and secondary information and the techniques and methods that support these two important types of data and also to cover the critical information research tools and skills that will be required of today and tomorrow’s human resources researches and business decision makers in the workforce.

 

Strategic Management (3 credits)

In order to introduce basic concepts, frameworks and methodologies useful to managers formulating and implementing both business-unit and corporate-level strategy,the course will broaden the perspective of students in analyzing strategic context of corporate and business units by integrating the knowledge in marketing, finance, operation and supporting enablers such as IT, knowledge management and change management.

 

Seminar Management (1 credits)

The seminar management prepares students to practice writing, analyze and make presentation of many relevant topics.

 

Prerequisite: At least 27 credits and Marketing Research are passed.

 

Final Assignment (6 credits)

The final assignment is offered in two different formats, they are:

Thesis and scientific company report.