Master of Communication (M.Kom)

Course Description 

 

Philosophy of Science (3 credits)

As “mother of science”, Philosophy understanding is a must for every Master student. Philosophy will enhance critical and comprehensive understanding of everyday social. Topics discussed: Nature of Philosophy, Philosophy and Science, Philosophy and Communication, Philosophical Thinking, and Critical Endeavor.

 

Communication Theories (3 credits)

Critical theories in practical domain including Constructivism, Cultivation, Critical Study, Symbolic Interactionism, Cognitive Dissonant, Spiral of Science, Agenda Setting, Information Theory, Dramatism, and Social Exchange.

 

Ethics and Philosophy of Communication (3 credits)

Human communication is governed by ethics and heavily influenced by philosophy. How ethics and philosophy impact communication.

 

Interpersonal Communication, Theory and Application (3 credits)

The nature, process and problems in interpersonal communication with topics including Current Perspective, Nature of Cognition, Emotion, Discursive Styles, and Communication Stages.

 

Communication and Technology (3 credits)

The interaction and interplay of communication, technology, and society are significant in understanding the effectiveness of communication. Technology enhances the process of communication and plays a vital role both in doubling communication impact and social cohesiveness. Political and Economy of Media, the Political, economic and social processes that produces the structure and policies of mass media. Identifying and analyzing political and economic factors influencing media performance.

 

Media Management (3 credits)

Management skill is vital to competition in the industry and needs critical and effective POAC and SWOT analysis.

 

Media Impacts (3 credits)

Is media powerful or its impacts are limited? Which is powerful: television or print media? Students get insight in this controversial, but very interesting topic. Media impacts are critical, especially when we are pursuing media campaign.

 

Corporate Communication (3 credits)

A critical issue in every corporate endeavor is its capability in communicating its vision and mission to public concern, while motivating people inside. Problems, and challenge, both external and internal, in organizational communication are discussed.

 

Media Culture (3 credits)

Media performance is frequently on the center of public criticism; issues such as “freedom cry”, media Responsibility, media monopoly, rating, and media-government relation are widely debated. Some media celebrities will share their experience with students aiming at enhancing students’ horizon in media realm.

 

Research Methodology (3 credits)

To complete the program, students are required to do individual research and compile a report. Research Methodology teaches students how to conduct the investigation quantitatively and qualitatively.

 

Thesis (6 credits)

To complete master degree, a student is required to conduct a research with specific topic and write the report.

 

Media Theories (3 credits)

To understand media behavior – its news reporting, objectivity, impacts, power, and freedom nature, students are equipped with understanding contemporary media theories such as McLuhan’s Medium Theory of Media Hegemony, Berger and Luckman’s theory on social construction of reality, McQuail’s Development Theory, and Siebert’s four theories of the press. By knowing those theories, students are expected to have a sound knowledge on media performance.